Consumer-to-Consumer Electronic Commerce

Typically a model where consumers sells to consumer Similar to classified ads Provide mechanism for flexible pricing of products and services Ebay is the most prominent consumer-to-consumer business model implementation

The Consumer-to-consumer business model is where consumer sells products or services to other consumers. This implementation is similar to the traditional implementation of classified ads.

Consumer-to-consumer business model means the end of fixed pricing because the model is based on a willing buyer willing seller basis. Consumers determine the products and services to be sold with a recommended pricing for purchase by other consumers.

The most prominent consumer-to-consumer implementation is probably Ebay, which has over 1 million consumers trading daily.