The Consumer-to-Business electronic commerce model is a typical business model that has emerged strongly due to the technological advantages of the Internet and the World Wide Web. This form of electronic commerce will allow consumers to sell or determine the price of goods for purchase to businesses.
The Consumer-to-Business electronic commerce model in its most basic form would be the classifieds ads whereby sellers determine the products and the price to be sold to prospective buyers.
Typically buyer-led pricing mechanism can also fall under consumer-to-business electronic commerce. Some examples of these type of implementation are Priceline and Auto-by-Tel.
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