Information Brokers or Portals

Information brokers or now commonly known as portal sites provides a form of service, which adds value to the huge amounts of data available on the open networks. They provide value by consolidating and aggregating the large amount of information into organised pool of information for consumption by the Internet users. An example of an information broker or portal site is Yahoo (www.yahoo.com) which basically started as a directory service and subsequently evolved into a portal site.

Sources of revenue for this type of models may be through subscription-based or advertising.