Case Studies of E-Commerce Models - E-Shop

There are different variations of electronic commerce business models existing today. Examples of all of these can be found on the Internet today. Some of these are still experimental while others are in fully commercial operation.

• E-Shop
  This is the simplest form of electronic commerce where traditional sales activities are transferred to the Web. This is primarily the marketing of a company or a shop. This is done to promote the company and its goods or services. Added is the possibility to order and to pay, often combined with traditional marketing channels. Benefits to the company are such as increased demand for its products, lower cost of promotion and sales and globalisation. Benefits for the customers may be lower prices, wider choices, better information and convenience of selecting, buying and delivery, including 24-hour delivery.

  An example of an E-shop is Virtual Vineyard, a specialty web store (www.virtualvineyard.com) which started with selling fine wine and later moving into selling gourmet food.